GOLDMAN PROPERTIES RETAINS ZAPWATER COMMUNICATIONS TO REBRAND ITS ICONIC MIAMI BEACH HOTEL

MIAMI, Fla. – Sept. 14, 2021 – Goldman Properties, the company behind the redevelopment of Wynwood into an illustrious Art District, has retained Zapwater Communications as the agency of record for its art deco Miami Beach property, The Hotel of South Beach. The agency will handle the hotel’s reopening and launch it as a new hotel brand with a strategic communications campaign that includes media relations, brand partnerships, and influencer marketing. 

“It’s an honor to work alongside Goldman Properties for this important milestone in the history of their iconic hotel,” said Holly Zawyer, managing director of Zapwater’s Miami office. “This company has made strides in the development of the Miami’s Wynwood Arts District, New York City’s SoHo neighborhood and Philadelphia’s Midtown Village. Our Miami office is pleased to be tasked with such a momentous opening and help the local hospitality community to turn a new page.” 

Currently known as The Hotel of South Beach, the hotel is a centerpiece of the Miami Beach community with its famous Tiffany spire and as home to the News Café of Ocean Drive. The 74-accomodations oceanfront boutique hotel features multiple dining outlets, a rooftop pool, fitness center and city-view Spire Bar, where the original ‘Tiffany’ monument sits.

For more information about Goldman Properties, please visit www.goldmanproperties.com  

About Zapwater Communications

Zapwater Communications is an award-winning integrated communications agency with offices in Chicago, Los Angeles, and Miami. The team shares a culture that fosters creativity and recognizes quality, productivity, collaboration and enthusiasm. Long-standing relationships and the knowledge and determination to lead in a dynamically evolving industry distinguishes Zapwater’s work. The agency’s global partnerships and experience with international clients differentiates us and adds a fresh perspective to all of its market outreach. Zapwater Communications generates excitement with original tactics designed to move the business needle. For more information, visit www.zapwater.com.

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