72 HOURS, ZAPWATER STYLE
It’s not every week that you can start with an open house in the suburbs, followed by a Carnivale, topped off with a 2.0 grand opening event (complete with burlesque dancers) and then end the festivities by Dressing Up! Get ready, here we go!
Wednesday, July 16
3:00 pm
Our journey to Des Plaines to visit Feldco, Chicago’s own home renewal specialists, began in the late afternoon and was an hour and half reminder of why I live in the city, it only took that long to go 26 miles! In that time, we managed to wave at fellow drivers, call Allison’s grandma, watch planes land freakishly close at O’Hare and then some.
5:00 pm
Our task for the night was to host and staff a private reception for media and VIP’s, giving them a “behind the windows, siding and doors” look at the all-new Feldco showroom and headquarters.
8:30 pm
The night was a success, as drinks were poured (with one minor bartender finger injury) and RA Sushi was devoured, the crowd was truly impressed by the new Des Plaines facility.
Thursday, July 17
5:00 pm
Prepping for events entails a lot of work, including stuffing gift bags for guests. In preparation for a Friday afternoon/evening event at le Dress, I kidnapped our intern Ashley for a night of stuffing, staffing and dancing.
7:00 pm
After meticulously prepping 100 bags, we crossed over from Wicker Park to Bucktown for the Carnivale celebration at Akira. Proceeds from the door benefited Chicago Gateway Green, the non-profit organization dedicated to beautifying and greening Chicago, and served as the second of three pre-events for this years’ annual Green Tie Ball.
9:00 pm
A quick change and cab ride later, we found ourselves at Crimson Lounge, ready to participate in the Grand Opening 2.0 celebration. Scantily-clad burlesque dancers stole the stage and almost bared all (I was impressed!), and the Crimson Kitties made their debut dancing performance. Champagne, appetizers and DJ Kiss filled the night and I even had my own dance-off with one of my favorite DJ’s, Matt Roan!
Friday, July 18
10:30 am
As the day begins with a totally crazy cabbie, what other kind is there really, I was ready to put the week to bed, but not before I “le Dress”ed it up at le Dress’s media event and official grand opening. The city’s newest dress-only boutique treated media and guests to champagne, wine, amazing truffles, cheeses and cupcakes (all from our great friend Rehanna at Chocolate Grape), toasting to the boutique’s success and walls of beautiful dresses. I myself felt a bit like Katherine Heigel, I tried on at least 27 dresses throughout the day!
7:30 pm
Equipped with two bottles of wine, I grabbed a cab and headed home, where I immediately toasted with my fiancé to a whirlwind 72 hours – Zapwater style!
Holly Ramsey
Publicist