Client Happenings: Kiehl's Pushes the Pedal to Find a Cure
Guys on motorcycles and beauty products all in the name of charity; I'm down.
On Monday, August 4, Kiehl's, the renowned hair and skin care line, rolled through Chicago to celebrate the brand's 5th Annual LifeRide for amfAR, a multi-day, multi-stop motorcycle tour of the U.S. to help support AIDS research. An event complete with motorcycles, delectable bites from Lillie's Q, celebs and proclamation from the mayor, Kiehl's Bikes + BBQ Bash was a great way to kick off the tour, which started in Milwaukee with the team making their way to New York. The Chicago team included Kiehl's President Chris Salgardo; Ben Cohen, World Cup Rugby winner, Gilles Marini from "Switched at Birth"; Teddy Sears from "Masters of Sex"; Malcolm-Jamal Warner from "Sons of Anarachy"; Jesse Lee Soffer from "Chicago P.D." and more.
But what would this motorcycle tour be without a great cause? Aside from their outstanding hair and skin care products, Kiehl's has famously been known for the brand's ongoing and significant contribution to three charity pillars: HIV/AIDS education, prevention and research; protecting and nurturing the environment; and children's well-being. LifeRide is no exception, with Salgardo and his fellow friends and celebrity riders, touring the U.S. to bring awareness to the need for AIDS research and funding by supporting amfAR, The Foundation for AIDS Research.
In the past five years, Kiehl's has made astonishing contributions toward amfAR, helping raise $1,025,000 to fund six cure-related research projects. I mean, that's HUGE! Even though the Chicago event is over, those who are interested in supporting amfAR can help in a variety of ways. Head to the Kiehl's website to purchase a Limited Edition Ultimate Strength Hand Salve, a jumbo size of the company's classic formula, with 100 percent of the proceeds going toward the organization (up to $25,000) -- this stuff is bomb.
Don't follow Kiehl's on Twitter? For every new follower, they'll donate $1 to amfAR (up to $15,000), and for everyone who uses the hashtags #HandsOn #Contest, they'll donate $1 for every participant. Full details about ways to get involved, the stop and riders, and rules on social content are included at: www.kiehls.com/LifeRide.
The Chicago event was an amazing way to remind customers, media and entice new brand followers about the importance of supporting charities like amfAR. We're happy that so many people were able to join us, and here's wishing the team a successful ride in 2014!
- Stephanie Poquette, Senior Publicist