CRIMSON LOUNGE AT THE SAX CHICAGO ROCKS LOLLAPALOOZA

Every year nearly 100,000 music aficionados from around the world blow into our already Windy City for its renowned music festival, Lollapalooza. This year, headlining acts ranged from the outrageous Lady Gaga to rock and roll legends Green Day. The annual convergence of star power in Chicago never fails to draw hoards of celebrity fans. And if we’re lucky, our clients draw their attention while they’re here!

This year, Chicago nightlife hot spot Crimson Lounge, in Thompson Hotels’ Sax Chicago, hosted after parties for the Black Keys and Edward Sharpe and the Magnetic Zeros following their Lollapalooza performances. Both bands are increasingly popular among music-savvy hipsters from the West Coast and attracted a unique blend of famous enthusiasts. Ed Westwick and on-again-off-again girlfriend, and Gossip Girl co-star, Jessiza Szohr, Zoe Kravitz, David Arquette, Danny Masterson, and band members from the Strokes and Phoenix all stopped by Crimson Lounge throughout the weekend to lend their support to their favorite bands.

The ensuing media frenzy resulted in a full week of mentions in media outlets ranging from gossip blogs to some of the country’s most widely read, reputable newspapers.