ZAPWATER WINS PRESTIGIOUS PLATINUM AT INTERNATIONAL ADRIAN AWARDS
CHICAGO January 28, 2013 - Zapwater Communications, Inc., one of the country’s premier boutique public relations agencies, received one of the biggest honors in travel marketing, a Public Relations Platinum award at the 56th annual Adrian Awards gala. The coveted Platinum was for the agency’s campaign, Downsizing the Obesity Epidemic on behalf of client Downsize Fitness. Hosted by the Hospitality Sales & Marketing Association International (HSMAI), the Adrian Awards is one of the largest and most prestigious travel marketing competitions globally.
In addition, Zapwater also won a Gold and Silver award for Downsize Fitness and TOPSHOP. Over the last 12 months, Zapwater has received 19 major industry honors including the Sabre Award for Best Fashion & Beauty Campaign in North America and a Gold Bulldog Award for Best General Consumer Campaign.
"It is such an honor to receive this prestigious award," said David Zapata, Zapwater’s President. "We are delighted at the global recognition our work has received. Each award we receive is a further indicator that our work is compelling, creative and shows ROI. It is also proof that you don’t need to hire a large global agency to receive world-class results."
Zapwater continues to work with some of the hottest lifestyle brands including Hyatt Hotels, Gilt, LYFE Kitchen and TheTieBar.com.
This year's contest attracted more than 1,200 submissions, with entries judged by top executives from all sectors of the tourism industry. The Adrian Awards honor outstanding achievements in advertising, public relations and digital marketing in the travel industry. HSMAI is an international organization of sales and marketing professionals representing all segments of hospitality, travel and tourism.
"The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive," said Fran Brasseux, HSMAI executive vice president. "This year's winners in travel advertising, public relations, and digital marketing exemplified marketing innovation that led to outstanding results, and demonstrated the power of marketing integration across all channels."